An LL Bean inspired lifestyle brand
To reposition a highly known quality, craftsman and American made brand to appeal to all audiences.
Once at the forefront of fashion and pop culture, Wild Yonder began to lose its appeal with the younger crowd. As clothing became more affordable - a commodity - among our female audience, our challenge was to breathe new life into longer lasting clothing.
Target + Insight
In order to shift the perception, we began to research our segment (18-24yo, 25-32yo)and understand what quality really meant to our young female consumers. We found that our consumers have a different definition to quality; a much deeper connection.
Worn Well. We created our strategy with the idea that modern day quality extends beyond the tangible.
Krissy Sanchez - Strategy
Danielle McKinley - Strategy
Mya Passamore - Copy writer
Clive Neish - Art Director
Jessica Pester - Art Director