Wild Yonder

An LL Bean inspired lifestyle brand

The Ask

To reposition a highly known quality, craftsman and American made brand to appeal to all audiences. 

Problem

Once at the forefront of fashion and pop culture, Wild Yonder began to lose its appeal with the younger crowd. As clothing became more affordable - a commodity - among our female audience, our challenge was to breathe new life into longer lasting clothing.

Target + Insight

In order to shift the perception, we began to research our segment (18-24yo, 25-32yo)and understand what quality really meant to our young female consumers. We found that our consumers have a different definition to quality; a much deeper connection. 

Single Idea

Worn Well. We created our strategy with the idea that modern day quality extends beyond the tangible.

Creative 

 

 

 

 

Team

Krissy Sanchez - Strategy

Danielle McKinley - Strategy

Mya Passamore - Copy writer

Clive Neish - Art Director

Jessica Pester - Art Director

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